Abstract According to attributes and functions of the textbook,as well as statistical data of survey,this paper expounded that chemistry textbooks were the main basis of teaching design.Based on subject curriculum theory and constructivism curriculum theory,this paper analyzed the design ideas of PEP textbooks,and proposed “subject-constructivism” textbook writing mode.On the basis of the design ideas of textbooks and teaching practice,this paper summed up the basic strategies of creative teaching design.Understanding the design ideas of textbooks was helpful for teachers to use textbooks better to carry on creative teaching design.